5 questions to ask a data provider before you buy

Sales & Marketing
April 25, 2024
Sales & Marketing

5 questions to ask a data provider before you buy

April 24, 2024

In the digital age, data plays a critical role in the development of company strategies and decision-making. For businesses hoping to use data effectively, choosing a reliable data source is essential. Making sure the data being provided satisfies your organisation's unique needs requires careful questioning before entering into a collaboration. In this piece, we'll examine the five crucial questions you should ask a data supplier to help you make an informed purchase decision. By gaining a greater understanding of these core topics, organisations may equip themselves to make successful decisions in today's data-driven world.



1. Diving Deep: What Data Are You Offering?

This might seem obvious, but it's a treasure chest with many layers. Sure, the provider may offer "public web data," but what exactly does that mean for you? Here's what to ask:

  • Sources: Where does the data come from? Understanding the origin helps assess its credibility.
  • Coverage: How wide is the net? Does it cover your specific needs (e.g., a specific industry or location)?
  • Quality: Is it raw, processed, or a combination? Raw data gives you more control, while processed data might be faster to analyze. Choose what suits your needs.
  • Delivery Options: Can you access it in a format that works for you (e.g., spreadsheets, APIs)?
  • Freshness: Is the data current? Musty data can lead to unreliable insights.

Remember, understanding the "what" of the data helps you determine if it aligns with your project's "why."

SOURCE - (apollo.io, Lusha.com, Contactout.com)

2. Keeping Up to Date: How Frequently Is the Data Refurbished?

Your data should be treated as if it were a real, breathing entity on the web. Outdated information can lead to misleading conclusions. Here's what to find out:

  • Update Frequency: How often does the provider refresh their datasets? Depending on your project, you might require updates every day, every week, or every month.
  • Update Scope: Which data points are most important for updates?
  • Update Procedure: What is selected for updates by the provider?

By understanding the update cycle, you ensure you're working with the latest and greatest information.

3. Trying it Out: Is It Possible to See Before I Buy?

Imagine buying a car without a test drive. Data is similar. Before you commit, you should get a feel for it. Here's what to ask for:

  • Samples: Can you see a representative sample of the data before purchase? This allows you to assess quality and relevance.
  • Trials: Do they offer free trials or limited access options? This lets you experiment with the data in your own workflow.
  • Detailed Information: Can you access specifics about data volume, geographic coverage, and update frequency?
A reputable provider should be transparent about their data. Don't be afraid to ask for details!

4. Scaling Up: Will This Data Grow With My Needs?

Think big! While today's needs might be specific, your project might evolve. Here's what to consider:

  • Scalability: Can the provider accommodate your future growth? Will you be able to access additional data types or broader coverage as needed?
  • Customization: Does the provider offer customization options ? Can they tailor data formats or delivery methods to your specific needs? Choosing a data provider that can grow with you ensures a long-term, successful partnership.

5. Building Trust: How Secure is My Data?

Data security is no small fry. A breach can be disastrous. Here's what to ask:

  • Compliance: Does the provider adhere to relevant data privacy regulations?
  • Security Measures: What security protocols are in place to protect your data?
  • Communication: How will they communicate any potential security issues?

Therefore, you should find out about their data privacy and compliance practices. Some data providers, including Beanbag AI, have made this information available on their websites. In other cases, you will need to ask for this information when speaking with the sales team.

By prioritising data security, you safeguard your information and build trust with your audience.

Beyond the Checklist: Looking for Green Flags

While these questions are essential, there are additional signs of a stellar data provider:

  • Knowledge Sharing: Do they offer resources or educational content that demonstrates their expertise?
  • Effective Communication: Are they responsive and helpful during the selection process?
  • Social Proof: Do they have positive reviews, testimonials, or case studies that showcase their success with other clients?

The Final Splash

Selecting a data source is an investment in your project's future. You can confidently navigate the data ocean and locate the ideal partner to support your data-driven success by asking the appropriate questions and keeping an eye out for the green flags. Recall that sound data is similar to a compass.